A new industry standard for podcast measurement was the focus of the latest episode of The Media Roundtable, where Oxford Road CEO Dan Granger, Podscribe CEO Pete Birsinger, and AMP's Giles Martin detailed definitions set by the AMP (Alliance for Measurement and Podcasting) Task Force. Under the standard, 30 consecutive seconds of audio or video counts as one play, and any portion of an ad heard counts as one impression, applied consistently across YouTube, Spotify, and Apple. Birsinger estimated that only about half of podcast consumption now happens through downloads, the metric the ad market has long treated as equivalent to listening. Spotify has publicly endorsed the standards, and the panel framed the change as a way to recover advertising dollars lost to skepticism over inconsistent metrics, while cautioning that the rollout must avoid the kind of disruption iOS 17 caused to download counts. "I would argue that for it to be getting 1% of the creator economy pie means that there's a lot of money being left on the table," said Granger. (The Media Roundtable)

Netflix and iHeartMedia expanded their exclusive video podcast partnership on June 15, adding new and archived iHeartPodcasts titles to Netflix. The additions include Suite 305 with Lele Pons, with Shakira in the debut episode, The Martha Stewart Podcast, and Sibling Revelry with Kate Hudson and Oliver Hudson. They join 14 previously announced shows, with The Breakfast Club launching as a daily live video experience running nearly three continuous hours. iHeartMedia keeps all audio-only distribution rights, and the shows remain available on iHeartRadio and other podcast apps. (iHeartMedia)

A new analysis from The Advertising Landscape study by Sounds Profitable and Signal Hill Insights finds LGBTQ+ podcast listeners rate podcast advertising as more authentic than social media advertising. Among LGBTQ+ daily podcast users, 53% say podcast ads feel authentic, compared with 39% for social media, a 14-point gap that ranked third-largest among the demographic groups tested. The group also reported a higher likelihood to act on advertising than the general podcast audience. "Podcasting works for the LGBTQ+ audience because it offers a space where people can hear their lives reflected back authentically," said Sounds Profitable partner Tom Webster. (Net Influencer)

The Infinite Dial 2026 Australia, from Edison Research and Commercial Radio Australia, found 55% of Australians now consume podcasts monthly, up from 52% in 2025, in the study's 10th edition. Commercial radio still reaches four times more weekly listeners than ad-supported Spotify, and 82% of in-car listeners tune into radio weekly. The national survey covered 1,600 Australians aged 10 and older. (Commercial Radio Australia)

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