by Gavin Gaddis
SiriusXM to Bring Conan O’Brien, Trevor Noah Podcasts and More to Tubi (Exclusive) by Caitlin Huston
SiriusXM’s non-exclusive deal with Tubi will bring several popular video podcasts to the platform, including The School of Greatness, Rotten Mango, and Conan O’Brien Needs a Friend, with more coming later. Episodes will remain available on YouTube and other podcast platforms while also appearing on Tubi. This deal continues Fox’s development of Tubi’s podcasting bona fides, including signing a multiyear deal with Audiochuck and acquiring Red Seat Ventures late last year.
The Association of National Advertisers (ANA) has published a Programmatic Transparency Benchmark report for Q1 2026. One trend the report identifies is that top advertisers are getting more value from each ad dollar, while the lower half are overcommitting to inventory that doesn’t deliver value. Private marketplace transactions, often used by audio publishers, accounted for 85% of programmatic spending in Q1, up from 79.2% in Q4 2025.
The Washington Supreme Court is hearing Baker v. Seattle Children’s Hospital, in which plaintiffs argue the hospital’s use of Meta Pixel for marketing turned patients’ clicks and page views into illegally intercepted private communications. The case relies on wiretapping laws written in the 1960s to argue that the pixel-intercepted data is akin to spying on a phone call. Byrd interviews IAB EVP and general counsel Michael Hahn about why the IAB filed an amicus brief in this case and why he thinks pre-internet wiretapping laws do not fit modern privacy concerns.
This morning’s issue of Media, Built reflects on the sting and utility of knowing the real number sooner rather than later. Correcting inflated metrics to the real numbers will always sting, as when iOS 17 corrected an Apple Podcasts auto-download behavior that caused ripples across the industry. Raizes argues it’s better to rip the bandage off sooner rather than later and points to the Alliance for Measurement in Podcasting’s work to build a new industry-ready definition and usable metric for “a podcast.”
…as for the rest of the news:
The New York Times reports that proposed SiriusXM and iHeartMedia merger talks have been “put on ice.”
Transistor has posted a video recording of co-founder Justin Jackson and Podcast Marketing Academy’s Jeremy Enns presenting at The Podcast Show London on whether podcasting is “cooked” or not (spoiler: it is neither chopped nor unc).
Next Wednesday, June 10 at noon ET, Podscribe is debuting its Q2 2026 Podcast Advertising Performance Benchmarks via live webinar.
Triton Digital’s Q2 2026 quarterly roadmap presentation is now available for viewing.
SiriusXM has announced a three year renewal of production, distribution, and exclusive ad sales for long-running comedy podcast Comedy Bang! Bang!
Tubefilter covers YouTube’s new podcast super-user perks for Premium subscribers, including an “on the go” mode and intelligent playback speed adjustment for slower speech or information-dense segments.
