by Gavin Gaddis
The Alliance for Measurement in Podcasting (AMP) is a task force of industry leaders from podcast platforms, advertisers, publishers and creators built to future-proof podcasting and address the industry’s measurement challenges. Formed in July of 2025, the task force includes executives from Oxford Road, Spotify, BetterHelp, DraftKings, FlightStory, Libsyn, SiriusXM Media, United Talent Agency, and Podscribe. AMP’s three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and defining the term “podcast” with a universal classification that informs industry sizing, buying, selling, and measurement. AMP will introduce a comprehensive measurement and attribution framework at Oxford Road’s CAO Summit on July 22-23 at the Terranea Resort in Rancho Palos Verdes, California.
In this week’s Sounds Profitable newsletter, a slide of data from The Podcast Advertising Landscape 2025 shows the Venn diagram overlap of AM/FM Primes and Podcast Primes. In Advertising Landscape terminology, a Prime is someone who uses a media channel every day and ranks it among their top four or five ad-supported media choices on a typical day. In that Venn diagram, AM/FM radio Primes and Podcast Primes only have 1.4% overlap. In other words, radio’s and podcasting’s most passionate audiences are not also consuming the other medium.Webster recalls the Portuguese Man o’ War, which looks like a simple jellyfish but is actually several organisms working symbiotically. Radio and podcasting look similar, but buying both channels creates a stronger combined asset.
Inside Audio Marketing covers Podcast advertising market trends: H1 2026, a global analysis Magellan AI debuted at The Podcast Show London. According to the report, global podcast ad spend is estimated to have totaled around $3.94 billion in 2025, with monthly spend maxing out at $400 million for the first time in December with markets measured by Magellan AI (including the U.S., U.K., Canada, Ireland, Germany, France, Spain, and Australia). Rapid growth in Germany, France, the U.K., and Ireland drove a 79% year-over-year increase in non-U.S. podcast advertising in Q1 2026. Different markets bring different focuses, with 84% of French podcast ad spend going to brand-awareness campaigns. Canada, by contrast, focuses on performance marketing (37% of podcast ad spend tracked by Magellan AI). On the subject of global podcast advertising and Canadian data, Triton Digital has just published its Canada Podcast Ranker for April 2026.
The YouTube Team blog has published a new post explaining changes to labels for AI-generated content. For long-form YouTube videos, the label for photorealistic and meaningfully AI-altered or generated content will now appear directly below the video player, above the description. In Shorts, the label will appear as an overlay on the video itself. Podnews commentary highlights YouTube’s move as a “stark contrast” to the podcast industry’s lack of a unified front to label AI generated content (or, where AI guidelines exist, a lack of enforcement).
The Streaming Wars covers the Canadian Radio-television and Telecommunications Commission (CRTC) expanding Canada’s digital media contribution framework to raise foreign streaming and audio services from 5% to 15%. Streamers like Netflix, Disney+, and Spotify will need to pay more money into the Canadian content production ecosystem. While more money for local cultural content looks good on paper, the Streaming Wars staff notes that more funding does not guarantee Canada’s policymakers can direct billions of dollars to the cultural voices the system is meant to support.
…as for the rest of the news:
Self-help podcaster Jay Shetty has signed a deal to bring the video version of his show On Purpose exclusively to Spotify and Netflix starting July 13. Ashley Carman’s sources say the deal is worth as much as $100 million over multiple years.
European digital advertising platform Azerion has announced a direct integration of Hawk DSP and Spotify Ad Exchange.
This Tuesday, Everybody Knows But Me from Next Chapter Podcasts and Companion Arts reached #1 on the Apple Podcasts Personal Journals chart (congrats!).
Acast Chief Communications & Brand Officer Lizzy Pollott will be hosting the panel conversation The Podcasting Blueprint: 10 Years of Laughter and Loyalty at SXSW London on Wednesday, June 3 with Elis James and John Robins.
Tubefilter covers the announcement of Netflix’s first daily live show in the form of real-time syndication of The Breakfast Club, starting June 1 at 6 a.m. EST.
In a sponsored segment in today’s issue of Podnews, Podseo highlights its existing tool to generate Instagram Reels from podcast audio, as well as plans to add Facebook, TikTok, and LinkedIn support.
