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This landmark study examines the following:
Listener expectations of what podcasting is, and isn’t
Who is listening less to podcasts, and why
Causes of listener churn
The main drivers to current listening and the barriers to growth and discovery*
The potential of limited series vs. ongoing content
The role video plays in podcast demand and what YouTube really offers podcasters
Perceptions of podcasting as a career and as a medium
… and more.
