In this study, Tom Webster from Sounds Profitable teams up with Melissa and Mandy, hosts of the Moms & Mysteries Podcast, to unpack the latest data from the 2024 True Crime Podcast Listener Landscape Report, conducted in partnership with Signal Hill Insights and made possible through Libsyn’s support.
The results challenge some of the common assumptions around brand suitability and listener demographics within the true crime genre, including:
▶️ Audience Demographics: Surprising listener segments that over-index in true crime
▶️ Brand & Ad Receptivity: How true crime audiences respond to sponsors
▶️ The Host’s Role: The unique connection between host and listener in this genre
In addition, Mandy and Melissa share their unique perspective on their true crime audience, offering firsthand reflections on listener impact and engagement.
You’ll come away with a new understanding of True Crime demographics and how you can target your product/service to reach this vital audience.
